K-pop group IVE releases debut Japanese drama OST ‘DARE ME,’ signaling wider global push

K-pop group IVE releases debut Japanese drama OST ‘DARE ME,’ signaling wider global push

K-pop girl group IVE has released their first original soundtrack for a Japanese drama, further solidifying their presence in the global music market. The new track “DARE ME” was featured as the opening theme for NTV’s Sunday drama “Dame-mane! – Managing Unmarketable Talents”, which premiered on April 20. The song was officially released across global music platforms on April 21, immediately following the drama’s broadcast.

“DARE ME” is an original composition created specifically for the drama, delivering a message of self-acceptance and encouragement with lyrics that declare, “I’m fine just the way I am.” The track’s uplifting tone resonates with the drama’s narrative, enhancing viewers' emotional engagement. This marks IVE’s first collective participation in a Japanese drama OST since their 2021 debut.

In a statement via their agency, IVE shared, “We are honored to participate in the OST for 'Dame-mane!' and hope both the drama and our new song will receive much love.” The group expressed excitement over this milestone, adding that the opportunity offered a new artistic experience. The combination of upbeat melodies and empowering themes has made the song particularly well-received by fans.

IVE’s activities in Japan are not limited to digital releases. On April 22, the group performed in Fukuoka as part of their fan concert tour “IVE SCOUT IN JAPAN.” The timing of this performance, immediately following the OST release, heightened fans' enthusiasm. Social media buzz has reflected this excitement, with comments praising both the song and its live performance.

Industry experts suggest that IVE’s OST debut represents a strategic move to strengthen their foothold in the Japanese market. By aligning with a domestic broadcaster, the group has gone beyond music charts to penetrate local content ecosystems, potentially increasing their cultural reach. This aligns with broader ambitions to expand their brand across Asia.

The move follows a precedent set by earlier K-pop acts such as Girls’ Generation and TWICE, who also found success through OSTs in Japan. Analysts note that “DARE ME” has effectively complemented the drama’s themes, creating a dual impact that benefits both the series and the group. Early chart placements on platforms like Melon HOT100 and Line Music also underscore the song’s growing popularity.

Moving forward, IVE is expected to pursue additional ventures in Japan, including potential album releases and media appearances. As the drama continues to air, the synergy between music and television is likely to amplify IVE’s visibility. Their recent strategic rollout suggests that Japan may serve as a key launching pad for future global engagements.

 

Source: Starship Entertainment